The Right Problem

When I mow my lawn, I spend five minutes putting on mowing clothes and walking out to the garage to grab the mower, and this experience has influenced the productivity solution I think the lawn care industry needs. The pain I experience involves pushing the mower. Lawn care companies, on the other hand, experience pain in a whole host of other areas. The two situations are worlds apart, and the comments on my last post made that crystal clear. Thank you to those who shared their thoughts!

As I think about these ideas, I’m starting to realize the problem I’m solving really isn’t the right one. The tag line on this blog is “a project devoted to an autonomous lawn mower.” But the real goal is actually increasing lawn care productivity. An autonomous mower is only a means to accomplish that goal.

Greenzie and Mowbotix haven’t succeeded yet because they haven’t built a system that increases lawn care productivity. While they have successfully removed the operator from the mower, they’re making a mistake by trying to sell it to lawn care companies. Integrating an autonomous lawn mower with the way lawn care companies operate today actually makes them less efficient.

Lawn care companies are just as much about logistics as they are about mowing grass. Successful lawn care companies are able to quickly ferry workers and mowers to multiple job sites throughout the day. But to do this they use expensive tools: a truck and a trailer. And beyond the cost of the truck and trailer, they also waste a lot of time travelling between job sites.

These are major costs that get baked into the price people pay for mowing services. Which is great: it means that there is a lot of waste in the way lawns are currently mowed, and that it’s possible that a new way of mowing lawns can exploit these inefficiencies for profit.

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